/* ==========================================================================
   PixelToCode — Paid Media
   ========================================================================== */

.hero-paid {
  background:
    radial-gradient(circle at 85% 0%, rgba(6, 182, 212, 0.16), transparent 45%),
    radial-gradient(circle at 0% 100%, rgba(16, 185, 129, 0.09), transparent 45%),
    rgba(248, 250, 252, 0.62);
  color: var(--text-main);
  padding: 64px 0 88px;
  position: relative;
  overflow: hidden;
  border-bottom: 1px solid var(--silver-border);
}
.hero-paid > .container { position: relative; z-index: 1; }
.hero-paid .hero-inner { max-width: 680px; }
.hero-paid h1 { font-size: clamp(2rem, 3.6vw, 2.9rem); color: var(--text-dark); }
.hero-paid .lead { color: var(--text-body); font-size: 1.08rem; }
.hero-paid .hero-actions { display: flex; gap: 16px; margin-top: 30px; flex-wrap: wrap; }
.hero-paid .eyebrow { background: rgba(6, 182, 212, 0.12); color: var(--electric-cyan); }
.hero-paid .breadcrumb a { color: var(--text-body); }
.hero-paid .breadcrumb a:hover { color: var(--text-dark); }

/* Plataformas */
.platform-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 22px;
}
.platform-card {
  background: var(--white);
  border: 1px solid var(--gray-200);
  border-radius: var(--radius-md);
  padding: 28px 24px;
  transition: transform var(--transition), box-shadow var(--transition), border-color var(--transition);
}
.platform-card:hover { transform: translateY(-5px); box-shadow: var(--shadow-md); border-color: transparent; }
.platform-card .icon-badge { width: 52px; height: 52px; border-radius: var(--radius-sm); display: flex; align-items: center; justify-content: center; font-size: 1.4rem; margin-bottom: 18px; color: var(--white); }
.platform-card.google .icon-badge { background: linear-gradient(135deg, #4285F4, #34A853); }
.platform-card.meta .icon-badge { background: linear-gradient(135deg, #0866ff, #6a3df0); }
.platform-card.tiktok .icon-badge { background: linear-gradient(135deg, #010101, #25F4EE); }
.platform-card.seo .icon-badge { background: linear-gradient(135deg, var(--mint-green), var(--mint-green-hover)); }
.platform-card h4 { font-size: 1.05rem; color: var(--navy-900); margin-bottom: 8px; }
.platform-card p { font-size: 0.9rem; margin: 0; }

/* Ventajas */
.advantage-list { display: grid; grid-template-columns: 1fr 1fr; gap: 18px 32px; }
.advantage-item { display: flex; gap: 16px; align-items: flex-start; }
.advantage-item .check {
  flex-shrink: 0;
  width: 34px; height: 34px;
  border-radius: 50%;
  background: var(--blue-100);
  color: var(--blue-600);
  display: flex; align-items: center; justify-content: center;
  font-size: 0.9rem;
}
.advantage-item h4 { font-size: 1rem; color: var(--navy-900); margin-bottom: 4px; }
.advantage-item p { font-size: 0.9rem; margin: 0; }

/* Métricas de negocio — cristal esmerilado sobre el fondo fotográfico */
.metrics-panel {
  background: rgba(255, 255, 255, 0.4);
  backdrop-filter: blur(var(--blur-glass));
  -webkit-backdrop-filter: blur(var(--blur-glass));
  border: 1px solid rgba(255, 255, 255, 0.8);
  border-radius: var(--radius-lg);
  padding: 48px;
  color: var(--text-dark);
}
.metrics-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
  margin-bottom: 40px;
}
.metric-card {
  background: rgba(255, 255, 255, 0.55);
  backdrop-filter: blur(var(--blur-glass));
  -webkit-backdrop-filter: blur(var(--blur-glass));
  border: 1px solid rgba(255, 255, 255, 0.8);
  border-radius: var(--radius-md);
  padding: 22px;
  box-shadow: 0 20px 40px rgba(15, 23, 42, 0.06);
}
.metric-card .metric-label { font-size: 0.8rem; color: var(--text-body); text-transform: uppercase; letter-spacing: 0.04em; font-family: var(--font-mono); }
.metric-card .metric-value { font-family: var(--font-mono); font-size: 1.9rem; font-weight: 700; color: var(--text-dark); margin: 8px 0 4px; }
.metric-card .metric-delta { font-size: 0.82rem; font-weight: 600; display: inline-flex; align-items: center; gap: 4px; }
.metric-card .metric-delta.up { color: var(--mint-green); }
.metric-card .metric-delta.down { color: #dc2626; }

.chart-wrap {
  background: rgba(255, 255, 255, 0.55);
  backdrop-filter: blur(var(--blur-glass));
  -webkit-backdrop-filter: blur(var(--blur-glass));
  border: 1px solid rgba(255, 255, 255, 0.8);
  border-radius: var(--radius-md);
  padding: 28px;
  box-shadow: 0 20px 40px rgba(15, 23, 42, 0.06);
}
.chart-wrap .chart-title { font-family: var(--font-mono); font-size: 0.85rem; color: var(--text-body); margin-bottom: 22px; display: flex; justify-content: space-between; }
.bar-chart { display: flex; align-items: flex-end; gap: 14px; height: 160px; }
.bar-chart .bar-col { flex: 1; display: flex; flex-direction: column; align-items: center; gap: 8px; height: 100%; justify-content: flex-end; }
.bar-chart .bar-col .bar { width: 100%; border-radius: 6px 6px 2px 2px; background: linear-gradient(180deg, #67e8f9, var(--electric-cyan)); position: relative; }
.bar-chart .bar-col .bar.is-accent { background: linear-gradient(180deg, var(--mint-green), var(--mint-green-hover)); }
.bar-chart .bar-col .month { font-size: 0.72rem; color: var(--text-body); font-family: var(--font-mono); }

.metrics-note { margin-top: 20px; font-size: 0.82rem; color: var(--text-body); font-family: var(--font-mono); text-align: center; }

@media (max-width: 980px) {
  .platform-grid { grid-template-columns: repeat(2, 1fr); }
  .advantage-list { grid-template-columns: 1fr; }
  .metrics-grid { grid-template-columns: repeat(2, 1fr); }
  .metrics-panel { padding: 30px 20px; }
}
@media (max-width: 560px) {
  .platform-grid { grid-template-columns: 1fr; }
  .metrics-grid { grid-template-columns: 1fr; }
}